Even a basic understanding of the principles of Search Engine Optimisation will go a long way towards placing your site at the top of search engine results.
My previous post about writing for the web has now been published on Freelance:UK, a website for creative freelancers.
There’s a lot of bad writing on the web. This always surprises me, because the reality is that writing online is not particularly difficult once you know what you’re doing. The problem is that, if you don’t know what you’re doing, bad writing can destroy any chance your site has of attracting repeat visitors.