May 10 2010

Wording it well: a guide to writing for the web

There’s a lot of bad writing on the web. This always surprises me, because the reality is that writing online is not particularly difficult once you know what you’re doing. The problem is that, if you don’t know what you’re doing, bad writing can destroy any chance your site has of attracting repeat visitors.

In simple terms, there are two types of web writing: page content and articles. Both have their merits and their limitations, but many of the rules for one apply to the other. Keep reading for my advice on how to make your online writing sparkle.

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