May 19 2010

X-ray SEO: how to super up your site’s search ranking

Superman: man of SEO (Image source: DC Comics)Getting your site noticed online can feel like putting a needle into a stack that consists of hay, straw, pins, paperclips and other needles – many of which look identical to yours – and then hoping that someone will inadvertently find it. In fact, if you don’t know what you’re doing, your users will need the online equivalent of Superman’s X-ray vision to find your content.

Don’t give up, though. Pay-Per-Click (PPC) advertising – something I will cover in a future article – will get you into the sponsored section of the Google results page, but even a basic understanding of the principles of Search Engine Optimisation (SEO) will go a long way towards placing your site at the top of the ‘organic’ search results.

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